Franchise Brokers Association

FBCE Agenda

12th Annual International Franchise Broker Conference & Expo

Franchise Brokers Association

2020 Conference Agenda

12th Annual International Franchise Broker Conference & Expo

Franchisors and Brokers are welcome to attend ALL events

Agenda is subject to change. Please check back closer to conference launch for final events and times.

10:00 a.m. – 10:45 a.m. EST
Opening Ceremony -- Neighborly Stage

We will kickstart the event with an uplifting message to focus on your goals for the next couple of days, get familiarized with the platform, and reconnect with the values of the association.

Our focus for years has been on promoting “Good Franchises”. We focus on helping franchise buyers find “Good Franchises”, helping brokers to have “Good Franchises” to promote, and helping franchisors be and sell “Good Franchises”.

Raffle Prize:
- $500 VISA Gift Card - Gift by MaidPro
- $500 VISA Gift Card - Gift by FlyFoe
- $500 VISA Gift Card - Gift by Men In Kilts

- 15 minutes break - 

11:00 a.m. – 12:00 p.m. EST
Industry Roundtables -- Group Sessions Tab

Roundtables are a favorite event each year as they take the collective wisdom and experience of the group and allow that genius to be shared among franchisors, franchise brokers, and vendors. It’s remarkable the breakthroughs that happen as a result of this exchange of ideas. The group will participate in two 30 minute roundtable sessions to discuss varied industry topics. Round table topics are listed below.

View Roundtable Details

- 15 minutes break -

12:15 p.m. – 12:45 p.m. EST
Keynote -- FastSigns Stage

Michael Layman, VP of Federal Government Relations for the International Franchise Association.

Topic: Heady Days for Franchising: The Post-Election and Post-COVID-19 Outlook

Description: As the historically challenging year of 2020 fades into the horizon, the new year looms on the horizon as potentially even more threatening to franchise businesses. Learn how the election results will specifically affect franchising in Washington, DC and state capitals around the country, how issues such as independent contractor status and the FTC’s review of the Franchise Rule may change franchising forever, and how franchise businesses in all business lines continue to navigate the COVID-19 pandemic.

*Sponsored Lunch

Raffle Prize:
- $200 VISA Gift Card - Gift by FastSigns
- Zor Free Marketing Video - Gift by FranchiseFilming

- 15 minutes break -

1:00 p.m. – 1:50 p.m. EST
Zor Presentations/ Bingo -- Group Sessions Tab

Ready to get some speed learning in? In this session, we will give a group of Zors 2 minutes each to present their brand while Brokers play a game of bingo for a chance to win a prize. With only two minutes to speak, the franchise reps get right to the good stuff. If you want more information, be sure to follow up with the franchises of interest at the Expo Hall.

View ZOR Presentations Schedule

BINGO Prize:
- (3) $100 VISA Gift Card - Gift by FBA

- 10 minutes break -

2:00 p.m. – 3:00 p.m. EST
Expo Hall -- Franchise Expo Tab

Attendees will join exhibitor tables to interact and learn more about different brands.

- 10 minutes break -

3:10 p.m. – 4:00 p.m. EST
Speed Networking -- Speed Networking Tab

Meet other industry professionals during quick 5 minutes of private interactions before being randomly paired with the next person.

- 10 minutes break: Event chat reminder about the social post raffle -

4:10 p.m. – 5:00 p.m. EST
CFB EDUCATIONAL COURSE #1 -- Neighborly Stage
The #1 reason your franchise sales efforts are struggling

Instructor: Jeff Lefler, CEO of Franchise Grade

For many, lead generation can feel frustrating and mysterious. Jeff Lefler, CEO of Franchise Grade, has the ability to see what works and doesn’t work for various brands' development over time. Franchise Grade has been collecting data on franchises for many years and has over 30,000 disclosure documents indexed and reportable. He and his team have landed on key information about what brands are doing incorrectly in the franchise sales process. If they just fixed this one thing, he’s seen case after case of total brand transformation. Jeff will shed light on this and what you can do to avoid this mistake in the future.

Raffle Prize:
- $250 VISA Gift Card - Gift by Franchise Grade


CFB EDUCATIONAL COURSE #2 -- Group Sessions Tab
Top Brokers are "Spilling the Tea"

Instructor: Lisa Welko, President of Integrity Franchise Group, Adrienne Leigh, President of Success Franchising, Corey Elias, Founder of Franchise Captain, Cary Schneider, Principal Broker at Pinnacle Franchise Brokers, Bill Eastin, Broker at Franchise CoPilots

Hear from a panel of Top FBA franchise brokers regarding the brands they closed since the last conference and how they present them. Find out how they positioned the presentation of the brand from the beginning. They believe these presentation tips helped get the candidate to the finish line. The panel consists of Lisa Welko, Adrienne Leigh, Corey Elias, Cary Schneider, and Bill Eastin.

Raffle Prize:
- A green screen and ring light - Gift by Deka Lash
- A green screen and ring light - Gift by Legends Boxing

- 2 hours break -

7:00 p.m. – 8:00 p.m. EST
Networking Reception -- Group Sessions Tab

Enjoy casual conversations with other industry professionals to strengthen new connections. These sessions are designed as small groups based on your networking preference and style to maximize long term relationship building. A team-building expert will be visiting the sessions to make it fun and spur interesting discussions.

Raffle Prize:
- $25 VISA Gift Card - Gift by FBA (for each sessions)

- End of day 1 -