Key to Success Discovered in 1906?
In 1906, an Italian economist discovered that 80% of the land in Italy was owned by 20% of the people. As he started looking around, he also noticed that 20% of the pea pods contained 80% of the peas. His name was Vilfredo Pareto. And, over and over he discovered the same thing.
His discovery became known as the Pareto Principle.
What he discovered was a constant law:
- 20% of the input creates 80% of the outcome.
- 20% of the workers create 80% of the results.
- 20% of customers create 80% of revenue.
The Pareto Principle shows that 80% of results come from 20% of the effort.
The key is to know how to maximize the 20% that is most important. Which is exactly the reason we’ve asked some of the most successful people in our industry to present at this year’s International Franchise Brokers Conference and Expo, November 10 - 12, 2014, Orlando, FL.
We want to make sure you have the resources you need to focus on what matters most in your business. Because of this, we’ve designed this year’s conference to help our brokers overcome some of the biggest challenges they face. In every business, there are simple things you can change that make a huge difference to the bottom line.
In the CFB courses, you can learn the secrets top performers use, have the opportunity to ask your questions, and come away with practical, useful information you can apply right away! You hold the power to help people achieve their dreams and make a big impact on their lives and the lives of their families. And you’ll do so faster and easier by following in the footsteps of those who have achieved great success.
"Optimizing Franchisor and Broker Partnerships" with Al Lesko
Regardless of the industry in which your business operates, having an ally on your side in the form of a strategic partner will benefit your business. A strategic partnership or alliance will give you a competitive advantage and an opportunity to access a broader range of resources and expertise!
When entering into a strategic partnership or alliance, there is a lot to consider. This course will explore the benefits and steps toward forming a partnership; including fact-finding, analysis and preparation. Al will also discuss why working with FBA Brokers is different, and illustrate how these mutually beneficial relationships can lead to success for all involved!
Al Lesko is a Certified Franchise Consultant and Mentor, Business Coach and Franchise and Business Funding Specialist with over 25 years experience. He is currently the President of Best Bet Franchise, and specializes in helping people become business owners!
"Lead Portals and Beyond: Lead Generation Strategies" with Pam Vias
There are literally hundreds of websites that generate sales leads for franchisors! These sites range in content and quality. Some are stand-alone portals and others are part of a partner network. Some offer flat-rate packages and others charge per lead. Some sites guarantee the number of leads delivered per month and other sites don’t. With so many variables, how does one determine where they should invest their franchise development marketing dollars?
In this course Pam Vias will share her expertise regarding the use of these portals. She will help you determine the best approach and teach you how to optimize this valuable source!
Pam Vias has over 20 years of successful business experience as a Sales Executive and Business Development Manager for Fortune 500 companies and business start-ups. She is a member of the Franchise Brokers Association and, as such, has served on the FBA Senior Council, is a Senior Franchise Advisor, Certified Franchise Broker (CFB), Certified Franchise Mentor (CFM), and has achieved the Certified Franchise Sales Compliance (CFSC) designation. Pam was selected as the FBA's 2009 "Franchise Broker of the Year" and 2010 "Visionary of the Year".
"The Insecurities of J-O-B Security" with Larry Carnell
Many people believe that having a traditional 9-5 job and punching a clock is somehow more secure than attempting entrepreneurship. This course will address one of the most common objections we hear and help with overcoming our Biggest Competitor...the J-O-B! Larry will also point out important weaknesses of the J-O-B, and share strategies to change the mindset of hesitant or nervous clients. Combined with trade secrets and role playing, this course is a must for changing your perception of job security!
Larry Carnell is a nationally respected award winning franchise and funding expert, broker, trainer and consultant, as well as a proven performer, speaker, adviser and trainer in the fields of executive management, franchising, mgmt. consulting, HR, and other industries.